DAA Signatory Resources that are relevant for Page Members

DAA Signatory Forum Resources, February 2025
Shared by Rochelle Ford

CCOs and their teams are navigating a complex, rapidly shifting landscape—where reputation, trust, and the ability to shape narratives are more critical than ever. The insights from the February Signatory Forum Resources are particularly relevant for Page members because they align with the evolving role of the CCO in safeguarding brand trust, managing corporate reputation, and ensuring that organizations communicate authentically and effectively in a volatile business environment.

Essential resources:

1. Adapting to the Shifting DEI Legal & Policy Landscape
   • As regulatory and policy environments evolve, communications leaders must ensure that DEI messaging remains aligned with legal changes while maintaining commitments to inclusivity. The insights shared here help CCOs proactively manage stakeholder expectations, mitigate reputational risks, and equip executives with strategic talking points.
2. Leveraging Data for Credibility and Accountability
   • With scrutiny on corporate commitments at an all-time high, tracking DEI efforts and industry trends is essential. The ability to defend DEI investments with data not only strengthens internal advocacy but also informs long-term corporate strategy and crisis preparedness.
3. Practical Resources to Strengthen Messaging and Employee Support
   • From strategic messaging frameworks to employee support tools, these resources provide CCOs with actionable ways to navigate internal and external challenges. They help ensure that messaging is not only effective but also resilient against potential backlash or misinformation.
4. Understanding DEI-Related Corporate Trends & Case Studies
   • Public sentiment is evolving, and corporate responses to DEI-related issues can make or break trust with key audiences. The case study on Target, for example, highlights how consumer behavior shifts in response to corporate DEI decisions—offering key lessons for communications leaders managing reputation in this space.

For Page members, staying informed and proactive in these areas is not just about risk management—it’s about leadership. Communicators are in the unique position to guide their organizations through complexity, ensuring that corporate actions align with stated values, stakeholder expectations, and long-term reputational resilience.